The story of Bull's Blood Wine began in the fall of 1552. Castle Eger, located in Eger, Hungary, was under attack by over 2,000 invading Ottoman Turks. Totally surrounded by the ensuing army, a group of 200 Hungarians, consisting partly of women and children, were able to defeat the attackers.
One version of the story tells how the Hungarians, who were hopelessly outnumbered, began drinking a deep red wine to give them strength and courage. The wine spilled over onto the men's beards and armor, coloring them red. Word spread among the Turks that the Hungarians had been drinking the blood of bulls, and that the Hungarians would be a formidable and fierce fighting machine. The Turks, being naturally superstitious, began spreading rumors of a terrible fate. The battle was broken off and the Turks retreated.
Here's Rob posing with an oversized bottle of Bull's Blood :-)